Correlation Research on Visitors’ Environmental Management, Place Attachment, and Ecotourism Cognition

Qingying Duan, Mancang Wang

Ekoloji, 2018, Issue 106, Pages: 79-85, Article No: e106008

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Abstract

The rapid development of global economy enhances national income and consumption capacity in various countries. Under the improvement of living conditions, the citizens’ leisure time is gradually increased to popularize leisure awareness and enhance the trend of tourism. Annually increasing traveling population results in economic benefits but heavy burden on the environment. Ecotourism integrates the mission to the natural environment and the management for social morality and positively develops the identity to such an idea to visitors. The issue of environmental education should allow the public directly contacting with the nature to better cultivate the environment attitudes and enhance the environmental management than having lectures in classrooms. Visitors of ecotourism in Fujian Province, as the research object, are distributed 360 copies of questionnaire. Total 232 valid copies are retrieved, with the retrieval rate 64%. The research results show remarkably positive effects of 1.environmental management on place attachment, 2.place attachment on ecotourism cognition, and 3.environmental management on ecotourism cognition. Finally, suggestions are proposed according to the results, expecting to enhance local industry and develop ecotourism, provide visitors with quality recreation space, create quality ecotourism, and enhance existing facilities to promote the facility safety and comfort.

Keywords

environmental management, place attachment, ecotourism cognition

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