Ecotourism Programs in the Context of the Perception of Natural and Cultural Landscapes (on the Example of the Kizhi Museum Reserve)

Elena A. Dzhandzhugazova, Elena L. Ilina, Aleksander N. Latkin, Anna R. Davydovich, Ekaterina N. Valedinskaya

Ekoloji, 2018, Issue 106, Pages: 377-382, Article No: e106155


Download Full Text (PDF)


The article is devoted to the study of the peculiarities of the perception of the natural and cultural landscape by tourists and sightseers in the process of passing tourist routes along special ecological paths on the territory of the UNESCO World Heritage Site – the Kizhi Museum Reserve. In the focus of this research is the study of spatial behavior on the route and the feedback of tourists, taken from popular and specialized information sources. As a method of studying tourist behavior, the method of observing and recording the real behavior of tourists was used, taking into account the trajectory of their moving through the reserve with the determination of the most popular points of overview and areas of visitation, which allowed us to identify the most visited objects. To identify the attitude of tourists to the objects of display on the route, a method of content analysis of electronic resources containing feedback from tourists about the objects visited in the Kizhi Museum Reserve was applied. Preferences identified in the course of studying the behavior of tourists can become an objective basis for the formation of a balanced route line that allows to combine the interests of tourists and the optimal anthropogenic load on a specially protected natural area.


ecotourism, tourist destination, natural and cultural landscape, the Kizhi Museum Reserve


  • Alexandrova AYu (2016) Tourism Geography. Moscow: Knorus.
  • CruiseInform (2018) In the Kizhi summed up statistics on tourists for 2017. Retrieved from
  • Dzhandzhugazova EA (2010) Tourism and Innovative Development: the FGOUVPO RGUTIS Project “Living Map of Russia”. Modern Problems of Service and Tourism, 3: 66-72.
  • Dzhandzhugazova EA (2013) New form and possibilities for promotion of Russian national parks in the internet environment. Middle East Journal of Scientific Research, 16(9): 1238-1244.
  • Dzhandzhugazova EA (2017) Marketing of Tourist Areas. Textbook for academic baccalaureate. Moscow: Urait.
  • Dzhandzhugazova EA, Adashova TA (2012) Actual Problems of Studying the Tourist Resources of the Russian Federation on the Basis of Application of Modern Information Technologies. and others. Moscow: AST.
  • Ilina EL, Latkin AN. (2014). Sustainable Development of Tourism in an Environmentally Oriented Economy (Formation of the Mechanism of the Sustainable Economic Development: Theory and Practice). Dnipropetrovsk: FOP Drobyazko S.I.
  • Jafari J (2003) Encyclopedia of Tourism. London: Routledge.
  • Kolbovsky EYu (2011) Landscape Planning and Environmental Design in Russia: Problems, Opportunities, Services Market. Yaroslavl Pedagogical Journal, 1(3): 185-189.
  • Kolbovsky EYu, Bragin PN, Medovikova UA (2012) Geographic Information Systems for Landscape Management in Areas of Outstanding Natural and Historical Value. Yaroslavsky Pedagogical Journal, 4(3): 224-231.
  • Lankford S, Howard D (1994) Developing a Tourism Impact Attitude Scale. Annals of Tourism Research, 1(1): 121-139.
  • Leiper N (1973) The framework of tourism: towards a definition of tourism, tourist, and the tourist industry. Annals of Tourism Research, 6(4): 390-407.
  • Tarasenko EV, Ilina EL (2014) Marketing of a Tourist Destination in the Light of the Priority Development of Domestic Tourism in Russia and the CIS: Difficulties and Prospects. Works of the Free Economic Society of Russia, 189: 113-122.
  • Tribe J (1995) The Economics of Leisure and Tourism. Oxford: Butterworth-Heinemann.
  • Tripadvisor (2018) Kizhi State Open-Air Museum of History, Architecture and Ethnography. Retrieved from
  • _of_History_Architecture_and_Ethnography-Kizhi_Republi.html
  • UNWTO (2012) UN General Assembly: ecotourism key to eradicating poverty and protecting environment. Retrieved from
  • Valedinskaya EN, Astafeva OA (2018) Innovative Methods for Demand Stimulation in Tourism Industry. Astra Salvensis, 6(S): 613-626.
  • Yakunin VN (2016) Historiography of Species’ Features of Tourism. Geography and Tourism. Collection of Scientific Papers. Perm State National Research University, Faculty of Geography, Perm State National Research University, Department of Tourism. Perm: Perm Regional Branch of the Russian Geographical Society, pp. 43-52.