Hotel’s Consumer Attitude about Ecology and Perception of the Green Hotel

Mohd Firdaus Zainuddin, Salman Riazi Mehdi Riazi, Zul Zakiyuddin Ahmad Rashid, Mohd Nasrun Mohd Nawi

Ekoloji, 2018, Issue 106, Pages: 411-417, Article No: e106045


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Worsening environmental issues combined with incessant global warmings has given rise to environmental awareness as well as “green-trends” within the construction industry worldwide, including Malaysia. As people become more concerned of the state of global atmosphere; their attitude towards the ecology also starts to show positive inclination. Within Malaysia, Green Hotels are among sustainable initiatives that have started to grow and are becoming a trend. Nevertheless, considering the infancy of such initiatives in the country motivates this paper to have deeper insight into the subject matter by investigating the environmental attitudes of the Malaysian hotel consumers as well as their perception towards Green Hotels. A total of 115 questionnaire survey forms were distributed and 51 of them were returned in proper manner for analysis thus yielding a satisfying 44.35% response rate. Frequency and descriptive analysis mere undertaken using the 21st Version of SPSS software and in the end, it was found that Malaysian hotel consumers are generally positive towards the ecology and that the Green Hotel concept is very much welcomed by them.


green hotels, ecology, consumers


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