In Depth Application of Cognitive Environmental Science in Marketing

Zhigang Bian

Ekoloji, 2019, Issue 108, Pages: 451-455


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From the perspective of consumers, marketing has made more accurate, diversified and personalized exploration of consumer behavior through the research methods and theories of cognitive environmental science. In order to study the deep application of cognitive environmental science in marketing. An empirical study of the ski resort is conducted one year after the operation. Studies have shown that the constraints of tourists participating in ski tourism can be grouped into nine categories. Sorted by importance are economic expenses, interpersonal communication, skiing sports, external stress, skiing awareness, ski tourism, skiing attribute, ski facility and family constraints.


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