Key Success Factors in Healthcare Ecology Integrated Tourism Development

Kaijun Yu, Ruiyi Gong, Fang Xu, Chunguo Jiang, Yuzhou Luo

Ekoloji, 2018, Issue 106, Pages: 351-355, Article No: e106026

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Abstract

Along with the rising medical expenses, reducing public healthcare service quality, and population aging in various countries in the world, the development of healthcare ecology is largely changed. The demands for medical outsourcing has overseas medical tourism market with lower medical expenses, high-quality healthcare service, and vacation rapidly emerge. The output value of medical tourism presents great contribution to a country that the combination and cooperation of medical industry and tourism industry becomes the key development of healthcare ecology. Aiming at supervisors and employees of healthcare ecology members, as the research objects, 250 copies of questionnaire are distributed. Total 204 valid copies are retrieved, with the retrieval rate 82%. The research results reveal that 1. “ecological competition” is mostly emphasized in Hierarchy 2, followed by “ecological characteristics” and “ecological stage” and 2. top 5 the most emphasized indicators, among 13 evaluation indicators, are ranked healthcare quality, cross-industry cooperation, government certification, marketing awareness, and key leader. According to the results, suggestions are proposed, expecting to provide essential assistance in the tourism development for domestic healthcare ecology.

Keywords

healthcare ecology, tourism development, medical tourism, factor

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